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Pricing Perspectives
- Marketing and Management Implications of New Theories and Applications
- Binding:
- Hardback
- Pages:
- 230
- Published:
- November 2, 2008
- Dimensions:
- 138x223x19 mm.
- Weight:
- 428 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Pricing Perspectives
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
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