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Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing `what to think¿¿but `how to think¿ in a persuasion, influence, and negotiation context¿across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century
Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing 'what to think'-but 'how to think' in a persuasion, influence, and negotiation context-across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century
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