Books by Malcolm McDonald

Website security made easy! Covers the most common ways websites get hacked and how web developers can defend themselves.

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.