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Marketing Value Metrics - Book

- A New Metrics Model to Measure Marketing Effectiveness

About Marketing Value Metrics

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

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  • Language:
  • English
  • ISBN:
  • 9780749468972
  • Binding:
  • Paperback
  • Pages:
  • 328
  • Published:
  • October 3, 2014
  • Edition:
  • 2
  • Dimensions:
  • 241x170x19 mm.
  • Weight:
  • 576 g.
  • 3-5 business days.
  • January 27, 2022

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Description of Marketing Value Metrics
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
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