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Marketing Value Metrics
- A New Metrics Model to Measure Marketing Effectiveness
- Binding:
- Paperback
- Pages:
- 328
- Published:
- October 2, 2014
- Edition:
- 2
- Dimensions:
- 170x241x19 mm.
- Weight:
- 576 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 23, 2024
Description of Marketing Value Metrics
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
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