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Marketing Value Metrics

- A New Metrics Model to Measure Marketing Effectiveness

About Marketing Value Metrics

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

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  • Language:
  • English
  • ISBN:
  • 9780749468972
  • Binding:
  • Paperback
  • Pages:
  • 328
  • Published:
  • October 3, 2014
  • Edition:
  • 2
  • Dimensions:
  • 170x241x19 mm.
  • Weight:
  • 576 g.
  In stock
Delivery: 3-5 business days
Expected delivery: May 2, 2024

Description of Marketing Value Metrics

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

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