Books by Peter Doyle

Collection of letters from the Catholic Bishop Goss vividly depict contemporary ecclesiastical life.

It was a war that shaped the modern world, fought on five continents, claiming the lives of ten million people.

Frank and Percy Talley of the 1st City of London Yeomanry (Rough Riders) were destined to leave England to take part in the last, and most costly, single-day battle of the Gallipoli Campaign, on 21 August 1915.

During WWII, German prison camps swelled with Allied Prisoners of War, captured during fierce conflicts, from the Battle of France in 1940 to the bomber offensives over Germany from 1943. This book looks at the life of average private soldiers.

A story of the road to Dunkirk, the development of Fortress Britain and the rearming of the army to open the 'Second Front' in Europe. It explains what it was like to serve in the desert, on the long road that led to victory in Alamein, and of the battles against the Japanese in the Far East.

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term returns to shareholders.

Explores the life of the average British 'Tommy' of the Great War, in battle and at rest, in training, and on his return home. Illustrated with evocative images of the war, and items of the soldier's kit, this book provides an answer to the question: What was it like to be a soldier in the trenches on the front line?

For those living in Britain between 1939 and 1945, the war was an ever-present reality. Huge numbers of objects relating to the war effort at home were manufactured and became commonplace in homes up and down the land. This work talks about this issue.

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.