Books by Peter Doyle

Collection of letters from the Catholic Bishop Goss vividly depict contemporary ecclesiastical life.

It was a war that shaped the modern world, fought on five continents, claiming the lives of ten million people.

For those living in Britain between 1939 and 1945, the war was an ever-present reality. Huge numbers of objects relating to the war effort at home were manufactured and became commonplace in homes up and down the land. This work talks about this issue.

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.