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Innovation in Marketing
- Binding:
- Paperback
- Pages:
- 240
- Published:
- November 10, 1998
- Dimensions:
- 234x157x16 mm.
- Weight:
- 370 g.
Delivery:
1-2 weeks
Expected delivery: October 19, 2024
Description of Innovation in Marketing
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
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