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Marketing Management and Strategy

About Marketing Management and Strategy

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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  • Language:
  • English
  • ISBN:
  • 9780273693987
  • Binding:
  • Paperback
  • Pages:
  • 464
  • Published:
  • April 5, 2006
  • Edition:
  • 4
  • Dimensions:
  • 266x198x26 mm.
  • Weight:
  • 850 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
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Description of Marketing Management and Strategy

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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