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Marketing Management and Strategy
- Binding:
- Paperback
- Pages:
- 464
- Published:
- April 6, 2006
- Edition:
- 4
- Dimensions:
- 266x198x26 mm.
- Weight:
- 850 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 14, 2024
Description of Marketing Management and Strategy
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
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