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Auto Brand

- Building Successful Car Brands for the Future

About Auto Brand

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

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  • Language:
  • English
  • ISBN:
  • 9780749476427
  • Binding:
  • Hardback
  • Pages:
  • 264
  • Published:
  • January 2, 2015
  • Edition:
  • Dimensions:
  • 163x240x18 mm.
  • Weight:
  • 561 g.
Delivery: 2-3 weeks
Expected delivery: November 23, 2024

Description of Auto Brand

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

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