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Bank Marketing for the 90's
- New Ideas from 55 of the Best Marketers in Banking
- Binding:
- Hardback
- Pages:
- 228
- Published:
- May 29, 1991
- Dimensions:
- 160x235x25 mm.
- Weight:
- 425 g.
Delivery:
2-4 weeks
Expected delivery: November 28, 2024
Description of Bank Marketing for the 90's
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.
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