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Base of the Pyramid Markets in Asia
- Innovation and Challenges to Sustainability
- Binding:
- Hardback
- Pages:
- 138
- Published:
- February 18, 2020
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: January 10, 2025
Extended return policy to January 30, 2025
Description of Base of the Pyramid Markets in Asia
The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.
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