BASIC SALESMANSHIP

This book is for those innocent, naïve, young people who venture in the profession of sales as a last resort. They may be preparing for some exams and are doing sales jobs as a temporary assignment.

People with a one- or two-years stint in this grueling field start wondering whether they are in a proper field or they should change, before the sad end sets in. Such people would find this book as a practical guide for their problems.

The language is as easy as it can be.

There are many unanswered questions in the young and old minds of the sales fraternity. A sincere effort is made to answer such queries. However, each person, products, organization, culture has its own advantages and shortcomings. Each customer is different and needs special attention, so one has to be slightly more involved and ready to stretch more than in any other field in the life. Sales is a process of today. You cannot live in the past glory and enjoy the future projections. Those who understand and try to be in today are somehow successful, they may even enjoy their stints, they may have excellent rapport with customers, dealers and the organization they work for. For others, every day is a test, every week is an ordeal and every month is an unforgiving ongoing process which only the salesman in the field understands.