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Basics Advertising 02: Art Direction
book 2 in the Basics Advertising series
- Binding:
- Paperback
- Pages:
- 184
- Published:
- May 31, 2010
- Dimensions:
- 164x229x17 mm.
- Weight:
- 342 g.
Delivery:
1-2 weeks
Expected delivery: January 12, 2025
Description of Basics Advertising 02: Art Direction
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.
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