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Bedeutung der Website als Instrument der Marktkommunikation
- Eine empirische Untersuchung zum Einfluss des Involvements auf das Konsumentenverhalten gegenuber Marken-Websites und die Konsequenzen fur die Kommunikationsstrategie
- Binding:
- Paperback
- Pages:
- 144
- Published:
- August 18, 2012
- Dimensions:
- 210x148x9 mm.
- Weight:
- 195 g.
Delivery:
1-2 weeks
Expected delivery: December 13, 2024
Extended return policy to January 30, 2025
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