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Behavioural Economics
part of the Very Short Introductions series
- Binding:
- Paperback
- Pages:
- 176
- Published:
- January 25, 2017
- Dimensions:
- 118x173x10 mm.
- Weight:
- 152 g.
In stock
Delivery:
3-5 business days
Expected delivery: January 25, 2025
About Michelle (Professor in Economics and Associate Dean (Research and Development) Baddeley
View all books by Michelle (Professor in Economics and Associate Dean (Research and Development) BaddeleyDescription of Behavioural Economics
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
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