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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Binding:
- Hardback
- Pages:
- 288
- Published:
- March 24, 2016
- Dimensions:
- 238x164x30 mm.
- Weight:
- 466 g.
Delivery:
2-3 weeks
Expected delivery: May 14, 2025
Description of Beyond Advertising
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
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