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Beyond Ethical Consumption

- Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism

About Beyond Ethical Consumption

This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

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  • Language:
  • English
  • ISBN:
  • 9783034321037
  • Binding:
  • Paperback
  • Pages:
  • 188
  • Published:
  • March 6, 2016
  • Edition:
  • Dimensions:
  • 152x227x16 mm.
  • Weight:
  • 284 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Beyond Ethical Consumption

This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

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