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Beyond Ethical Consumption
- Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
- Language:
- English
- ISBN:
- 9783034321037
- Binding:
- Paperback
- Pages:
- 188
- Published:
- March 6, 2016
- Edition:
- Dimensions:
- 152x227x16 mm.
- Weight:
- 284 g.
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Description of Beyond Ethical Consumption
This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.
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