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Blockbusters

- Why Big Hits - and Big Risks - are the Future of the Entertainment Business

About Blockbusters

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

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  • Language:
  • English
  • ISBN:
  • 9780571309221
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • January 15, 2014
  • Edition:
  • Dimensions:
  • 136x215x24 mm.
  • Weight:
  • 338 g.
  In stock
Delivery: 3-5 business days
Expected delivery: July 10, 2025

Description of Blockbusters

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

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