Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition, is a groundbreaking book by W. Chan Kim. Published in 2015 by Harvard Business School Publishing, this book has revolutionized the field of business strategy. The book belongs to the genre of Business and Economics, and it presents a new and innovative framework that challenges everything you thought you knew about the requirements for strategic success in the marketplace. W. Chan Kim, the author, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. He suggests that lasting success comes not from battling competitors, but from creating 'blue oceans'—untapped new market spaces ripe for growth. This expanded edition includes a new preface by the authors, reflecting on the impact and success of the Blue Ocean Strategy and providing a roadmap for how to seize blue oceans and make the competition irrelevant. This is a must-read for anyone involved in business and strategy. Published by the prestigious Harvard Business School Publishing, it is a testament to the quality and impact of this book.