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Here you will find exciting books about Marketing. Below is a selection of over 17.661 books on the subject.
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  • by Mahfuz Chowdhury
    £18.99 - 23.49

  • by Jacqueline S. Ruiz
    £27.99

    The Golden Five Framework: Harnessing Five Essential Types of Marketing for Success in the 21st Century is a practical manual for anyone seeking to conquer the challenges of marketing to businesses today. Inside, marketing guru and #pilotina Jacqueline S Ruiz, owner of the award-winning agency, JJR Marketing, encapsulates her successful, proprietary Golden Five Framework as a valuable marketing approach for small businesses, entrepreneurs, and agency owners. Filled with real-life examples from her own agency experience on marketing gone right and wrong, Jackie shares the secrets of five types of marketing, why they are effective, and how best to use them for amazing results. Also included is a special chapter dedicated to agency owners and positioning the Golden Five Framework within the client relationship, as well as access to a cache of JJR Marketing's valuable marketing templates and resources to help anyone employ the five types of marketing successfully. Jackie makes marketing fun and strategic with The Golden Five!

  • by Supreet Batra
    £11.49

    Mr. Bhupendra Pal is a real example of dedication and hard work. He worked not only to survive and feed his family as maximum people do, but also to achieve a significant benchmark in his life.He first understood the power of network marketing, and then gave his 100% to the business.Breakthroughs came in his journey, but he never got affected because of the strong ""Why"" in him.His attitude is to work with full interest and dedication, which made him tackle all the problems and difficulties with a smile-starting from 2008- to date.In the coming pages, we will know about the family background of Mr. Bhupendra Pal and his life journey till now.Journey from a 'Wrist-watch to BMW.'I am thankful to Sir that He gave his valuable time and helped me to complete this book. This book will motivate those who want to achieve something in life and create a benchmark.This book will tell how anyone who follows a few success principles can become a seven-figure earner in network marketing. Anyone from any background can become a Network Marketing Superstar, who reads this book and works on it wholeheartedly.ü High Incomeü Right values & skillsü Popularity, andü Great PersonalityAbove are the few outcomes that one can develop after reading, and implementing the points, shared in this book.This book shall be a life-transforming experience for all.

  • by The Passive Income Strategist
    £13.99

    Discover the ultimate guide to mastering the art of affiliate marketing and unlocking the secrets to online success with "Affiliate Marketing for Beginners: A Crash Course on Leveraging Social Media, Uncovering Profitable Niches, and Step-by-Step Mastery of Essential Tools for Skyrocketing Success." This comprehensive guide is designed to provide you with all the knowledge, tools, and practical strategies you need to launch and grow a thriving affiliate marketing business. With a focus on leveraging social media, uncovering profitable niches, and utilizing a step-by-step approach to mastering essential tools, this crash course is your one-stop shop for kickstarting your affiliate marketing journey. In this powerhouse of a guide, you'll uncover:A clear introduction to affiliate marketing, breaking down its core concepts and benefits for beginners.Proven techniques for researching and identifying profitable niches that will set you on the path to success.Expert advice on selecting the right affiliate programs, ensuring you partner with reputable and high-converting merchants.An in-depth exploration of the essential tools and platforms you'll need to streamline your workflow and optimize your campaigns.Practical tips on building your online presence, creating high-quality content, and leveraging email marketing to grow your audience and boost conversions.A comprehensive dive into social media promotion, paid advertising techniques, and collaboration with influencers and partners for maximum reach and engagement.Numerous easy-to-understand examples that illuminate complex concepts and ensure a smooth learning experience for readers.Advanced strategies for mastering conversion rate optimization, SEO, analytics, and data-driven decision-making. Packed with practical examples, real-world case studies, and actionable advice, this guide is the ultimate resource for anyone looking to break into the world of affiliate marketing and build a profitable online business. Whether you're a complete beginner or have some experience under your belt, this crash course will equip you with the skills and knowledge to skyrocket your success. Don't let uncertainty hold you back any longer. It's time to take charge of your financial future and create the life you've always dreamed of.With "Affiliate Marketing for Beginners," you'll gain access to a wealth of information, expert guidance, and powerful strategies that will set you on the path to success.

  • by Prem Narain
    £10.49

    This book has captured all aspects of sales and marketing which all beginners, executives and managers must completely understand for best results. It evidently depict in details what a sales person should know thoroughly and must implement to achieve unprecedented business results.This book gives clear picture for sales persons to understand their real worth. It creates a scenario which makes them irreplaceable in their market. Enabling and empowering them to rewrite their own destiny.According to the author of this book, sales job is no extraordinary profession, where complete conviction, involvement and sincere work can only bring about success. Every sales person must fully adopt self-involvement with complete dedication in all aspects of sales activities. This is the only mantra for progress of self and the organisation they represent. Sales person must understand that today is most important, there is no tomorrow.

  • Save 11%
    by Carolyn Strong
    £16.49

    Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ¿Marketing is the Devil¿, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

  • Save 14%
    by Diana Derval
    £38.49

    Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers¿ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

  • Save 18%
    by Martin K. J. Waiguny
    £114.99

    This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

  • by B. Vincent
    £13.49

    Retargeting campaigns are an essential part of any successful online marketing strategy, allowing businesses to reach customers who have already shown interest in their products or services. In this book, you will learn how to master the art of retargeting and drive sales with effective online strategies.Starting with the basics, you will gain an understanding of how retargeting works and how to set up a strong foundation for your campaign. You will then learn how to identify your ideal customer and target them with personalized ads that speak to their interests and behavior.Next, you will discover how to maximize your ad spend by developing effective budgeting and bidding strategies. You will learn how to craft compelling ad copy and design, and how to conduct A/B testing to optimize your campaigns for maximum conversions.In addition, you will explore the power of video in retargeting campaigns and how to incorporate it into your strategy. You will also learn how to use retargeting on social media platforms such as Facebook and Instagram, as well as on the Google Display Network and through personalized email campaigns.Furthermore, you will delve into strategies for retargeting for e-commerce, B2B, local businesses, events, and mobile users. You will also discover how to increase revenue with repeat customers and customer lifetime value.Finally, you will explore advanced retargeting tactics such as cross-device retargeting and lookalike audiences. You will also learn how to analyze your campaign performance and optimize your strategy for success.With this comprehensive guide to retargeting mastery, you will learn how to effectively use retargeting campaigns to win sales and grow your business online.

  • by Fran Bevanda
    £11.49

    Ultimate Playbook for existing or new Online Business Owners in the sphere of service providing.Understand the inner working of a multi-six figure agency and how to book more sales appointments, sign more deals and bring more revenue for your business.

  • by John Lok
    £22.49

    I shall explains why organizations need strategy to be implemented as well as why business organizations may experience different life cycle stages.I shall explain that economic recession or boom how influences consumer behavior e.g. the business had been experiencing decline life cycle stage, such as COVID -19 disease occurrence. I shall explain how to apply business development strategy to raise the educational robotic manufacturer sale number. I shall explain how to learn behavioral economy to solve social challenge as well as why some social challenges may influence customers number . Our marketing whether it is needed to be changed? Nowadays, human technology had been experiencing improvement rapid stage, such as mobile has been improved to reach smart phone stage. Smart phone invention may let human applies internet channel to send email, read e-books, listen music, watch movie to enjoy leisure activities. Whether how to implement smart phone sale strategy to increase smart phone buyers number. In my this book, I shall attempt to explain nowadays new technology business strategy in order to attract many clients choose to buy the kind of product.

  • by Patrick Bohner
    £17.99

    This book on seo is written in simple words to understand.All technical words are explained to you in detail with simple words.Each method of generating traffic is explained to you to encourage you to use it quickly.Yes, even if you don't know anything about it at first, you will be able to familiarize yourself with the latest and most effective seo techniques. You will learn how to:Conduct effective keyword research and target the right keywords for your website.Build high-quality backlinks to establish authority and improve your search engine rankings.Create compelling, optimized content that will engage your audience and attract more visitors.Utilize the latest tools and techniques for tracking your progress and measuring your results.The seo industry is not used to dissecting problems with analytical precision, let's face it.How many times have you encountered a data problem that you wish you could resolve but couldn't?Is it possible to get better insights from google search console? How can i give the correct interpretation of data?

  • by Dibakar Bala
    £10.49

    ""Digital Marketing for Dentists: A Comprehensive Guide"" is a valuable resource for dentists who are looking to grow their practice and reach more potential patients. This book provides a step-by-step guide to creating a successful digital marketing strategy, covering everything from developing a strong website and creating engaging content, to using social media and paid advertising to reach your target audience.With clear, easy-to-follow advice and practical tips and examples, ""Digital Marketing for Dentists: A Comprehensive Guide"" is the ultimate resource for dentists looking to succeed in the digital world. Whether you are new to digital marketing or an experienced professional, this book has something for everyone.Get your copy today and start growing your dental practice with digital marketing.

  • by John Lok
    £15.49

    In my this book, I shall indicate the most famous Amazon e-commerce organization will face what kinds of marketing competitive challenges, how Amazon ought implement its management and marketing both strategies to solve Amazon future possible competitive challenges.Also I shall explain why and how social development and consumer purchase need change which may help Amazon success. I believe that Amazon is global the best famous and successful e-commerce organization. It needs to solve how to persuade online buyers to prefer to click its web-stores to choose to buy any kinds of brands products as well as how to persuade its any kinds of brands of sellers to choose to apply its online purchase channels to instead themselves online purchase channels. I hope my readers can have more clear understanding whether future what challenges that Amazon may face and how it can implement strategies to solve its future competitive challenges.

  •  
    £141.99

    The book identifies drivers of transformation of auditing, including regulation, digitalisation, sustainability, and individual auditor characteristics, and discusses how the drivers affect auditing.

  •  
    £132.99

    Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal industrial complex ¿ the industries participating in the systematic and institutionalized exploitation of animals.

  • by Whitney (Nova Southeastern University Lehmann
    £38.49 - 132.99

  • by Benedicte (BI Norwegian Business School Brogger
    £39.99 - 132.99

  • by Zdzislawa (WSB University Dacko-Pikiewicz
    £39.99 - 132.99

  • by Deborah A. Colwill
    £20.49 - 48.99

  • by Jessica (University of Cambridge Sklair
    £39.99 - 132.99

  •  
    £21.99

    As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.

  • by Francesco Casarin & Matteo Giannasi
    £39.99 - 146.49

  •  
    £39.99

    This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

  •  
    £39.99

    The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

  • by C. Michael (University of Canterbury Hall, Ning Chris Chen & Girish Prayag
    £39.99 - 132.99

  • by Patrick (Australian National University Kilby
    £21.49 - 48.99

  • by Mark Harrison, Norm (University of Maine O'Reilly & Gashaw (Towson University Abeza
    £20.49 - 48.99

  •  
    £45.49

    Offering valuable knowledge on how research can be applied to support the government by introducing a policy of economic transformation in solving various challenges and driving the business sector to gain the ability to create sustainable competitive advantages, which will lead to sustainable, competitive and quality growth.

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