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Philosophy of Marketing

About Philosophy of Marketing

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

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  • Language:
  • English
  • ISBN:
  • 9781032072340
  • Binding:
  • Paperback
  • Pages:
  • 266
  • Published:
  • May 30, 2023
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 453 g.
Delivery: 1-2 weeks
Expected delivery: August 3, 2025

Description of Philosophy of Marketing

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

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