Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

Do you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens? You know that your product or service is really good for your customer. You've done everything to get the customer interested. They obviously like what you're selling, but they shift, they fidget and then inexplicably walk away to the competition. Being pushy is unnecessary... That's because pushiness creates an unnatural situation. The Brain Audit doesn't teach you how to use mind tricks. It's not a system of coercion. It doesn't psyche the customer into buying against his or her will. Instead it shows you how to attract the attention of a customer. It shows you how to keep that attention. It shows you where the attention wavers. And it takes you through a series of steps that we all take on a day-to-day basis when buying products or services. And not only does it show you a step-by-step method, but it gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication. So what's the 'iffiness' factor?On any given day, if you were to ask someone to critique your website, your presentation or your business cards, they'll simply give you an opinion. And the opinion will vary from person to person. This variation leaves you confused. You're not really sure if your marketing message is working at 20%, 55% or not working at all. And you suspect that you could vastly improve your results, if you had a clear set of guidelines and benchmarks. With The Brain Audit, you're going to have consistent results The reason why you'll get consistent results is because of three simple reasons:Reason 1: The Brain Audit is built on a system. It's not random. Reason 2: It isn't some magic trick. It follows the decision-making pattern that we use everyday. Reason 3: You can spot the mistakes and fix them thereby improving attraction and conversion. So what's in The Brain Audit? And how can it help you?Here is just a tiny preview of what's in The Brain AuditHow the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused?Is the Brain a Conveyor Belt?: Does the brain actually process thoughts in a step-by-step manner? Would you believe it's not random at all? The Brain Audit is a tool that allows you to understand the predictability of a buying sequence. The moment you understand how the 'conveyor belt' concept works, you'll see that your brain follows this sequence no matter what product or service you're buying. The Hidden Trigger: This one factor will turn everything you've learned on its head. Readers have changed their business cards, their websites and their whole way of thinking once they learned the extreme power of this simple trigger. When you use this trigger, you activate the curiosity of the brain and get customers engaged. Customers start asking questions, and instead of shooing you away, invite you to tell them more. The Futility of Solutions: Most of us believe that we should talk about benefits and solutions. And benefits and solutions work, but they fail miserably if they're placed out of the sequence. So where do you place your benefits? And why?Getting the Customer's Attention: The core of getting attention is to flag a customer down. But how are you going to do that if you don't even know what gets their attention in the first place? The Brain Audit not only shows you how to get their attention, but actually get a response. This response helps you go ahead with the sale.

**Winner of the TAA 2017 Textbook Excellence Award**';Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."e;TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "e;Four Zones"e; of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr)3. Entertainment (e.g. Candy Crush Saga)4. Commerce (e.g. Groupon)This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."-Lee Odden, CEO and Co-Founder of TopRank MarketingIn The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?The Content Fuel Framework will challenge you-and enable you-to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The essential guide to marketing and building your business on Instagram - today's hottest social media platformWhile other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to:.Leverage Instagram to build and strengthen your business or personal brand.Design an effective marketing plan for the platform.Sell directly on Instagram with Shop-able posts.Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

Are you interested in learning how to earn money online in your free time? Do you want to break free from the 9-to-5 lifestyle and build a business that empowers you to achieve financial and location freedom? Would you like to explore some unique things you can do to make an affiliate marketing endeavor successful and earn passive income while you sleep? If you’re interested in exploring the possibilities offered by affiliate marketing, this is just the right book to teach you everything you need to know! Keep reading.With affiliate marketing, you earn commission by selling products online for companies. All you have to do is advertise and entice people to buy the products you are promoting. You do not have to deal with the product design, creation, customer service, shipping, etc.Affiliate marketing is a great business model for earning income from home. It doesn’t cost much to get started. Most affiliate programs are free to join. You can create your own schedule, and your office can be anywhere that has internet access. While it does take time and effort to learn how to become a stellar affiliate marketer, it is a legitimate and lucrative way to earn an astonishing amount of money.In the Affiliate Marketing Playbook 2019, Steven Sparrow will share all the steps you need to take to get started with affiliate marketing. By the end of this book, you will discover: Stellar ways to find the ideal products to sellUnderstand the different vehicles you can use in order to set up your affiliate marketing business.How to pick out a profitable nicheFive key places to post your affiliate marketing linksHow to set up your website to bring in customers and make profitsMistakes to avoid with affiliate marketingEmail marketing strategies to help your affiliate links beat out the competitionAnd much more!While a lot of get-rich-quick schemes out there just take your money without really teaching you anything, this practical guidebook will show you exactly what you need to do to start seeing profits come in.It’s important to have realistic expectations about the results you’ll see from affiliate marketing. This can be an effective tool to help you greatly elevate your level of income, but you do have to put in effort to reap the rewards.Check out this fantastic guidebook to get started on the right foot with affiliate marketing! Why wait?Take action with one easy click of the BUY button today!

There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time.The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world!Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore.This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says - you don't choose a book; the book chooses you.Our Contributing Authors:Amit KumarArun K SharmaBadr BerradaChristian FictoorDeep KakkadDeepak V. MaddilaDennis LanglaisDillon KivoEvita RamparteIshaan ShakuntIssac ThomasKelisha MillsLisa RobbinsManish NepalNitish MathurNoam KostuckiParul AgrawalPriya KalraRachit KhatorRahul SinghRohan Chaubey Ruchi G. KalraSaurabh TiwariShailendra MishraS Shiva SriCharanSrish K. AgrawalSuneet BhattTim WasmundtVivek AgrawalYaagneshwaran Ganesh Our Contributing Companies:UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense

So much for the new distributor to learn, only part-time hours, but they need to build quickly. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand new Distributor Joe. MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career."Big Al" takes Distributor Joe and teaches him a very basic system to get to 100 distributors fast, using just a few contacts and a very simple, rejection-free appointment and presentation system. Distributor Joe learns by observing, and thus builds leadership skills instantly. The magic script to help every new distributor to get their first network marketing distributor makes it easy to build deep.In a few words or examples "Big Al" brings to light the real answers to network marketing leadership challenges. Youíll find the same humor and directness that has endeared "Big Al" to his workshop audiences throughout the world. Published as Big Al Tells All (Sponsoring Magic) in 1979, and revised in 1985 and 1999, this latest revision includes updates to match the changes in the network marketing industry. It still retains the classic techniques that are essential to successful network marketing.Every new person deserves instant success in MLM, so why not use this easy system to get them started fast?Motivation, attitude, positive attitude and philosophy are great, but at some point, every new MLM distributor has to learn the skills of what to say and do. This is the book they need. Big Alís MLM Sponsoring Magic: How To Build A Network Marketing Team Quickly is a fun and fascinating network marketing system that every new distributor enjoys.

Too busy to build a network marketing business?Never!Anyone can set aside 15 minutes a day to start building their financial freedom. Of course we would like to have more time, but in just 15 minutes we can change our lives forever.How can we do this? With hyper-efficient ninja tricks, shortcuts, and focus on the activities that will pay off now.Learn how to make invitations and appointments in seconds, with no rejection. Get immediate decisions from our prospects without long, boring sales presentations. Instead of chasing people, plant seeds so they will come to us. And follow-up? Easy when it is automated.And what is the best part about having the skills to build in minimal time? Now we can talk to even the busiest of prospects and assure them they can fit our business into their schedule. Never worry about the "I don't have time" objection again.Don't let a busy life stop us from building our future. Discover the skills to change our lives in just 15 minutes a day.

amount of your time is taken up dealing with customers face to face and having more overheads, in comparison to a business that is purely online.There are five core areas to a business: Marketing, sales, operations, delivery and finance. Typically, most business owners are great at the operations and delivery. With all your other priorities, marketing can often be neglected; but a new customer could be worth a huge amount to your business. Often, we spend hardly any time marketing our services to those prospects to get them to buy in the first place and then neglect to build on that relationship when they do become a customer. But building a relationship with your customer is vital to success. It's what Nick calls 'customer relationship marketing'. So, what does that mean? Well, it's not just about marketing your business to get in a new enquiry, it's then continuing to market and nurture your relationship when they are a customer, so you encourage them to buy more from you and refer others to do the same.Nick wrote this book to share ideas that he and his wife have implemented in their businesses and with their clients in the hope that it will encourage you to do the same. The majority of the concepts in here are easy to implement and can be done very quickly. You can either read this book page by page or jump to a section that you've already started work on. This book isn't a guarantee of success though; nothing will happen unless you implement these concepts fully into your business and make marketing a key priority for your growth and success. Nick Williams is an award-winning marketer and business consultant who has had his own service-based businesses since 2002. Nick and his wife Jenna are on a mission to help free service-based business owners from becoming a slave to their business by automating their marketing, sales and customer service so they have more time to spend doing the things they love.

Afraid of closing?That is an understatement. I used to talk with prospects on and on and on, afraid to close. I thought if I kept the conversation going long enough, they would eventually volunteer their "yes" decision.Of course, that never happened.So, in my lifelong quest to avoid rejection, I had to find new and effective closes that work.Here are 46 years' worth of our best closes. All of these closes are kind and comfortable for prospects, and rejection-free for us. Here are just a few of the closes you will learn and love:* The million-dollar close.* Managing the decision-making funnel.* Having prospects close themselves.* Removing risk and uncertainty.* Making objection-solving easy in seconds.* And of course, many strategies to quickly remove the “I need to think it over” objection.Old-school closing is old news. In today's world, prospects are over-exposed to marketing and are sales-resistant. Use these closes to help our prospects move forward and say “yes” to our offers.Not every close is perfect for every prospect. We want a variety of closes. Let’s choose which close is best for our prospects, and most natural for us.Never be afraid of closing again. In fact, we will look forward to closing. Happy times ahead!Scroll up now and get your copy!

How do the best salespeople connect, influence and persuade?With stories.'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you’ll create more new business than you thought possible.Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling — from first hello to signed contract. You’ll learn stories to help you:Establish rapport and trustPresent challenging insightsDifferentiate your solutionShare your company valuesUnstick negotiation stand-offsCreate better business outcomes.This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you’ll become a story master, creating new stories for your clients.

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.

Hack your business growth the scientific wayAirbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast--with input from your whole organization--or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents--product managers, data analysts, programmers, creatives, and yes, marketers--to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs.* Soup to nuts: get a full overview of the growth hacking process and tools* Appliance of science: how to build and implement concept-testing models* Coming together: pick up best practices for building a cross-disciplinary team* Follow the data: find out what your customers really wantYou know you can't just stay still--start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water!

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.   There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn''t compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.* Shows leaders how their digital implementations will make them more Amazon-like* Helps you deliver recurring revenue* Shows you how to embrace customer retention* Demonstrates the importance of "churning" lessGet that competitive advantage in the most relevant and important arena today--making and cultivating happy customers.

From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too.Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers:* A comprehensive playbook to identify product market direction and product market fit* Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need* Models and best practices for sales funnels, pricing, compensation, and scaling* A roadmap to create a repeatable and measurable path to find product-market fit* Aggregated knowledge from Techstars leaders and industry expertsSell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than a record of bygone products and campaigns, these colorful ads provide an evocative record of everyday American life when McCarthyism was rife and capitalism was king.