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Scientific Advertising
- Binding:
- Paperback
- Pages:
- 112
- Published:
- October 30, 2019
- Dimensions:
- 124x199x7 mm.
- Weight:
- 128 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 28, 2024
Description of Scientific Advertising
A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.
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