Marketing

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.

Steven Van Belleghem uses his research into more than 300 innovative companies, to answer the question of how to be customer-oriented in a world of automation and digitalisation.

Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today''s graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies.

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more.

With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan.

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.

Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. This title gives you the 101 top deal-making maxims of a legend in his own time. It reveals the method behind Buffett's near-mythic deal-making prowess. It reveals the secrets of the Oracle of Omaha.

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.  As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes.  This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication.  To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products.

Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.

Is your small business growing and thriving the way you envisioned it would when you struck out on your own? This trusted book explains how to develop and execute a simple, effective, and affordable marketing plan that brings new life to products and services.

A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness

Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records.

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.

This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game.

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.

A sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MEN