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The New Strategic Brand Management

- Advanced Insights and Strategic Thinking

About The New Strategic Brand Management

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

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  • Language:
  • English
  • ISBN:
  • 9780749465155
  • Binding:
  • Paperback
  • Pages:
  • 512
  • Published:
  • January 2, 2012
  • Edition:
  • 5
  • Dimensions:
  • 190x244x26 mm.
  • Weight:
  • 974 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 30, 2024

Description of The New Strategic Brand Management

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

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