Marketing

The need for restructuring and transforming business practices for the benefit of humanity and the environment is a major theme of this book. Interactivity and connectedness of people and things/data is transforming everything.

The need for restructuring and transforming business practices for the benefit of humanity and the environment is a major theme of this book. Interactivity and connectedness of people and things/data is transforming everything.

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

Drawing on contributions from nineteen prominent scholars, the book reflects on the quest for sustainable development as a source of competitive advantage for organizations and as a global imperative for society. The chapters in this book were originally published in International Studies of Management & Organization.

This book is a comprehensive guide to alternative financing methods, offering insights into emerging trends, the role of FinTech, and the intersection of finance with sustainability, innovation, and entrepreneurship. It explores innovative financing channels which have become crucial for startups and businesses.

Takahashi reconstructs the key blocks of one of the founders of the Institutional school, John R. Commons' theories of the evolution of capitalism and of institutional change by taking the concept of transaction as a central point of departure. It will interest researchers of institutional economics, political economy, heterodox economics.

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

This timely book provides an in-depth and relevant overview of the main theories, frameworks, technologies & innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users' perspectives on blockchain technologies, metaverse, and digital payments.

"Market studies is emerging as a coherent and important new field dedicated to understanding the origins, core concepts, theories, and methods of examining markets in the making. Featuring a contemporary and practical approach centralised around market practices, this book provides invaluable insight into the impact and future of the field"--

This book addresses current developments in the field of sustainable finance, conveying the relevant theories in connection with their practical application. It considers the sustainable finance ecosystem from a broad and integrated viewpoint and presents a comprehensive and cohesive roadmap.

This book presents the philosophical assumptions of situation ethics to show the practice of morality management that follows from them. It will be of interest to researchers, academics, and advanced students in the fields of business and management studies, ethics, quality management, and philosophy.

The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.

Leading scholars chart the future of studies on technology and journalism in the digital age. The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists have realized that technology is a central and indispensable part of their enterprise, scholars of journalism have shifted their focus to the role of technology. In Remaking the News, leading scholars chart the future of studies on technology and journalism in the digital age.>Contributors Mike Ananny, C. W. Anderson, Rodney Benson, Pablo J. Boczkowski, Michael X. Delli Carpini, Mark Deuze, William H. Dutton, Matthew Hindman, Seth C. Lewis, Eugenia Mitchelstein, W. Russell Neuman, Rasmus Kleis Nielsen, Zizi Papacharissi, Victor Pickard, Mirjam Prenger, Sue Robinson, Michael Schudson, Jane B. Singer, Natalie (Talia) Jomini Stroud, Karin Wahl-Jorgensen, Rodrigo Zamith

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining relevant, authentic and driving growth.

Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement.