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Strategic Employer Branding for IT Companies
- Binding:
- Hardback
- Pages:
- 184
- Published:
- November 18, 2024
- Dimensions:
- 156x234x0 mm.
- Weight:
- 512 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Strategic Employer Branding for IT Companies
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
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