Marketing

This book contributes to the ongoing dialog within the digital government research and practice community by addressing leadership and management challenges through the interplay of five interconnected themes: management, policy, technology, data, and context.

This volume explores how and why we deny, or manipulate, or convert, or enhance reality.

This book explores the communications of the President, and other actors, including groups promoting turnout and fact-checking candidate statements. It highlights different features of the changing role of democratic and group norms in presidential elections.

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands.The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

While prior research has been focused on love at the workplace from the viewpoint of psychologists, this book explores the impact of love within organizational contexts from various viewpoints including management, psychology, and philosophy.

This book critically examines sustainability challenges that humankind faces and offers responsible organising as a solution in responding to these challenges.

This book explores how the circular economy influences product design in today¿s business and society.

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.

Consent is necessary for collecting, processing and transferring Personal Identifiable Information (PII) and sensitive personal data. But to what extent? What are the limitations and restricts to avoid penalties under The General Data Protection Regulation 2018 (GDPR) rules, which may be up to 4% of annual global turnover or 20 million (whichever is higher), enforcements and sanctions? Under GDPR Article 51, each EU Member State shall maintain an independent public authority to be responsible for monitoring the application of this regulation to protect the fundamental rights of data subjects (Supervisory Authority). The Supervisory Authority has powers to issue warnings, conduct audits, recommend remediation, order erasure of data and suspend data transfers to a third country. GDPR has changed the way data is used, accessed and stored. It's reach extends well beyond the European Union and is the basis of other data privacy laws around the world. This book provides a review and guidance on implementing and compliance of GDPR while taking advantage of technology innovations and supported by real-life examples. The book shows the wide scope of applications to protect data privacy while taking advantage of processes and techniques in various fields such as eDiscovery, Cyber Insurance, Virtual-based Intelligence, Information Security, Cyber Security, Information Governance, Blockchain and Biometric technologies and techniques.

The Handbook introduces, contextualises, critiques, and discusses a range of perspectives associated with the concept of the circular economy. These perspectives span an array of subjects including economics, environmental policymaking, sociology, environmental science, environmental and industrial engineering, management, international development, and human geography.A fundamental underpinning of the Handbook is that it takes account of a wide range of sectors, as well as geographical perspectives that incorporate both a Global North and Global South world context. This approach is crucial because it is only within such a holistic perspective that the circular economy concept can truly be examined. In addition, these issues are examined both from a theoretical as well as a practical perspective, using real-world case studies for illustration.Given its wide subject, sectoral, and geographical areas of focus, the Handbook should be of value not only for those undertaking research in the field of circular economy, but also stakeholders involved in policymaking, as well as decision-making on the front line.

Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character.

The Marketization of Religion provides a novel theoretical understanding of the relationship between religion and economy of today's world. A major feature of today's capitalism is 'marketization'. While the importance that economics and economics-related phenomena have acquired in modern societies has increased since the consumer and neoliberal revolutions and their shock waves worldwide, social sciences of religion are still lagging behind acknowledging the consequences of these changes and incorporating them in their analysis of contemporary religion.Religion, as many other social realities, has been traditionally understood as being of a completely different nature than the market. Like oil and water, religion and the market have been mainly cast as indissoluble into one another. Even if notions such as the marketization, commoditization or branding of religion and images such as the religious and spiritual marketplace have become popular, some of the contributions aligned in this volume show how this usage is mostly metaphorical, and at the very least problematic. What does the marketization of religion mean?The chapters provide both theoretical and empirical discussion of the changing dynamics of economy and religion in today's world. Through the lenses of marketization, the volume discusses the multiple, at times surprising, connections of a global religious reformation. Furthermore, in its use of empirical examples, it shows how different religions in various social contexts are reformed due to growing importance of a neoliberal and consumerist logic.This book was originally published as a special issue of the journal Religion.

This book offers a systematic study of social innovation in the financial services. It provides a new framework for understanding financial social innovations (FINSIs), and applies the framework to seven examples: microfinance, P2P lending, crowdfunding, mobile banking, impact investing, digital cryptocurrencies, and social impact bonds.

Cut through the digital noise and captivate your audience with "Mastering Influencer Marketing." This comprehensive guide unlocks the secrets to leveraging the power of influential voices in today's hyper-connected world. Go beyond the likes: Learn to strategize like a pro, setting clear goals and identifying the perfect influencers who resonate with your brand and target market. Discover the art of building authentic partnerships, fostering genuine connections that drive engagement and trust. Craft compelling campaigns that captivate: Unleash your creativity with proven strategies for crafting unique content that sparks conversation and drives action. Master the art of storytelling, weaving narratives that resonate with your audience on a deeper level. Measure your success, refine your approach: Dive into the world of data-driven marketing, learning how to track and analyze results to optimize your campaigns for maximum impact. Gain the insights you need to adapt and evolve, staying ahead of the curve in the ever-changing digital landscape. "Mastering Influencer Marketing" is your roadmap to success. Whether you're a seasoned marketer or a budding entrepreneur, this practical guide equips you with the tools and knowledge to navigate the exciting world of influencer marketing and achieve your digital goals.

"Digital Dynamo: Mastering Online Marketing for Ultimate Success" is a comprehensive guide delving into the intricate world of digital marketing strategies. Through a series of meticulously crafted chapters, this book navigates the landscape of online marketing, equipping readers with the tools, insights, and strategies necessary to thrive in the ever-evolving digital sphere. From unraveling the nuances of audience insights and leveraging social media analytics to crafting engaging content and embracing cutting-edge tools, each chapter unfolds a new facet of digital marketing mastery. Readers embark on a transformative journey, learning to create a personalized roadmap tailored to their brand's goals, all while integrating multichannel approaches for maximum impact. This book goes beyond theoretical frameworks, emphasizing actionable steps grounded in real-world applications. It empowers marketers to measure progress, iterate strategies, and celebrate successes while embracing failures as stepping stones towards growth. With a focus on continuous evaluation and a data-driven mindset, "Digital Dynamo" serves as a beacon for those seeking to optimize campaigns, amplify brand engagement, and stay ahead in a competitive digital landscape. "Digital Dynamo" is more than a guide; it's a companion for marketers, entrepreneurs, and anyone seeking to navigate the intricate maze of online marketing successfully. Whether aiming to refine existing strategies or embark on a transformative marketing journey, this book offers a comprehensive blueprint for mastering online marketing and achieving unparalleled success in the digital realm.

Are you the kind of person that could stand to make an extra $1,000, $2,000, or even $10,000 a month - but don't have the time or attention to take on a second job or work more hours?Trust us, you're not alone.Fortunately, we live in a unique and exciting time.Only recently, the advancement of technology and the democratization of creativity have made it possible for literally anyone to start earning "passive income" - in other words, to earn money while they sleep, travel, or work on their passion projects. Once reserved for the extremely wealthy and land-owning classes, passive income is now a reality for anyone willing to think creatively and invest the time and effort to set themselves up.This isn't some scammy "Get rich quick" Book designed to pump you full of hope and generative passive income for nobody but the author.If anything, it's more like a "get rich slow (and steady)" Book!It's going to require a lot of hard work, including worksheets, exercises, and Of course, you'll need to get out there and actually launch your own passive income projects.Some of them will succeed - some will fail. But armed with this powerful and to-the-point crash Book, you'll be joining the fast lane, accelerating your journey towards becoming a Passive Income Powerhouse.So what are you waiting for?You, too, can become a Passive Income Powerhouse.

"Gain access to the full potential of affiliate marketing through this all-encompassing manual, which offers detailed guidance and exclusive insights to optimize your profits." Authored by an experienced affiliate marketer, this book contains valuable guidance on selecting suitable products for promotion, cultivating a devoted audience, and generating traffic towards your affiliate links.This guide is a comprehensive resource for individuals seeking to enter the field of affiliate marketing and establish a lucrative online business. It offers a wealth of practical examples, real-world case studies, and actionable advice. Regardless of your level of expertise, whether you are a novice or have some prior experience, this intensive training will provide you with the necessary skills and knowledge to significantly enhance your chances of achieving great success.However, the situation is still being determined at this point. Obtain privileged admission to a carefully selected compilation of the most exceptional affiliate programs that ensure superior revenue-offering effective platforms and innovative strategies for strategically putting your affiliate links across multiple media.Explore the complexities of affiliate marketing as you acquire proven methodologies and insider knowledge; the book addresses crucial subjects such as choosing the appropriate niche, establishing a robust online presence, and fostering productive partnerships with affiliate networks and partners.

Through in-depth case studies, this book seeks to reveal the secret of Huawei's rapid growth. The content of this book is rich and detailed. The authors combine first-hand interview data, including Huawei managers of many functional departments such as research and development, marketing, supply chain management, and human resources, as well as Huawei¿s suppliers partners and competitors. This book analyzes the articles and speeches published by Huawei¿s leader Ren Zhengfei since 1994 both in the public and internally and reference to various materials about Huawei including employee¿s postings in the social media, news reports, research papers, books, etc. The book systematically describes the key elements of Huawei's strategy, corporate culture, organizational capabilities, and R&D innovation system and so on. The book also compared the differences between Huawei and Cisco in many subjects  as leadership, culture, organization transformation and management capabilities. For whoever tries to understand Huawei, this book is an excellent reference book. In the companion book Cisco: Integration of Innovation and Operation, the author tells another growth path of technology company in America.

Revive the Heart of Business: Cherished Lessons from the Aisles of TraditionStep through the quaint bell-clad door of memory lane and into the bustling aisles of a time-honored corner grocery store, where the scent of fresh produce and the warmth of genuine customer care lingered in the air. 'Corner Grocery Store Principles' is not just a book; it's a treasure chest of timeless wisdom, woven from the very fabric of family legacy and entrepreneurial spirit that powered the quintessential family-owned business.In the pages of this inspiring journey, the author unravels the yarn of their family's corner store, artfully stitching the vibrant tapestry of customer service philosophies and the enduring 'Family Business Mindset'. Each chapter is a principle; a tried-and-tested maxim that champions the power of presence, the merit of adaptability, and the charm of personalized service, holding paramount the humane touch in a world racing towards digital impersonality.Witness firsthand how principles like "Leaders Must Be Present and Accounted For" and "Do Whatever It Takes to Deliver the Goods" are not just pithy sayings, but cornerstone practices that transform businesses and forge indelible relationships. Embrace the profound simplicity behind statements like "Treat Your Customer Like a Fruit or Vegetable" as you learn to discern the nuanced needs of those you serve. Realize that the crux of crisis management lies in keeping "the Aisles Clear and the Doors Open", guaranteeing resilience and recovery in the face of adversity. For entrepreneurs who aspire to cultivate a thriving business without sacrificing soul for scale, this book serves as a beacon. For leaders yearning to craft an organization where every hand is valued, every role is pivotal, and every customer feels at home, let these grounds of proven values be your guide. Embark on a transformative voyage from a cozy corner store to grand corporate avenues, as you carry forward a legacy of love, dedication, and community connection that never goes out of style.'Corner Grocery Store Principles' is more than a book - it's your invitation to weave the warmth of yesteryear into the fabric of a future where exceptional customer care remains the star by which businesses navigate.

La publicité en Chine : naissance d'une industrie (1914-1956) propose une perspective novatrice sur l'émergence de la société de consommation chinoise à travers une analyse historique approfondie de l'industrie publicitaire dans la Chine pré-communiste. En s'appuyant sur des sources primaires jusqu'ici inexploitées (littérature professionnelle, journaux, photographies, archives municipales), ce livre retrace la formation et l'influence croissante des agences et des associations de publicitaires professionnels. Il montre que cette profession hybride et transnationale a joué un rôle essentiel dans l'introduction de nouveaux biens de consommation en Chine et dans la fabrique du mythe des « quatre cents millions de consommateurs ». Ce livre intéressera des chercheurs et étudiants spécialistes de l'histoire de la Chine moderne, des études urbaines et de la consommation, des médias et de la communication de masse, ainsi que des professionnels de la publicité et du marketing.

This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses.This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit.What I am describing here is not an alien result, but one your B2B company gets to experience (and should expect) once you get in place this framework that awaits you inside these covers.The process:1) Find your ideal high-value clients.2) UNIFY & ALIGN your revenue operations.3) EXECUTE! Conquer your B2B profit & REVENUE GOALS.The proof and power of this process you'll come to experience firsthand on your own company's balance sheet.How is this possible?In all simplicity, we focus on what matters. on those SPECIFIC revenue-critical actions that scale (80/20 principle in action). We amplify them to work in your favor! Identifying your high-value audience, aligning marketing & sales, data-driven leadership, and the Account-Based orchestration of it all.Once you'll come to graduate from this curriculum, your business has a crystal clear understanding on where to place the energy of your enterprise so it yields the kind of growth that others will envy. This we'll do together by hand-picking the correct alignment processes, leadership practices, and measurement models for your business from the basket that this book is....For growth happens when the conditions inside your company support it. That's when you'll conquer your quarterly goals, deliver on your OKRs, and provide measurable (and fresh) revenue inflows that land on the balance sheet fueling your entire business.LEARN ABOUT:Rev Ops roadmap,Team structure, & Leadership.

Start and Scale Your Freelance Business The freelance portion of the workforce and the economy is growing at a rapid pace, but the lack of proper training or knowledge about how to run a freelance venture sets most freelancers up for failure. With this new workforce picking up speed, the need is real and the time is now for freelancers to learn how to take their businesses and their paychecks to the next level a battle-tested guide that works for freelancers of all types and includes. Here Is a Preview of What you'll learn...How to Optimize your ProfileProfile No-No'sThe Beginning is HardGetting the Right SoftwareMuch, much more! With hundreds of thousands of businesses looking for skilled people to work with, it's easier than you think to link up and earn an incredible income. Plus you can grow your skills and learn by earning. As long as you have power and internet, you have the ability to tap in one of the greatest networks of work that's ever existed. Clients only go onto Up work for one thing.