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Integrated Marketing Communications in Football
- Binding:
- Paperback
- Pages:
- 148
- Published:
- January 28, 2024
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: June 27, 2025
About Argyro Elisavet (University of Bergamo Manoli
View all books by Argyro Elisavet (University of Bergamo ManoliDescription of Integrated Marketing Communications in Football
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) ¿ arguably the most commercialised and watched sport league in the world ¿ and how it can and should be utilised in the context of other sports properties.
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