Marketing

The Creative Tourist offers novelty in this field in that it discusses the creative tourism experience through a relational eudaimonic perspective, thus extending current knowledge and bringing fresh insights from new materialist philosophy into creative tourism research.

This book contributes to the growing debate on the importance of measuring, managing, and reporting organizations¿ impact in the interest of companies, stakeholders, and policymakers.

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

This book clearly sets out how to transform business education and integrate sustainability into curriculum and wider academic culture. With stories from pioneering administrators, researchers, and faculty across the globe, educators will find innovative tools and creative solutions to address challenges in the business world and society.

First published in 1987,this title addressed the realisation that only a small proportion of problem drinkers ever contacted existing treatment agencies, and that a more comprehensive community-oriented approach should be developed. Including training of primary care health workers and the development of Community Alcohol Teams.

This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilitate effective responses to disease threats, build vaccine literacy and strengthen the public's trust in governments and health institutions.

This book clearly sets out how to transform business education and integrate sustainability into curriculum and wider academic culture. With stories from pioneering administrators, researchers, and faculty across the globe, educators will find innovative tools and creative solutions to address challenges in the business world and society.

The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism.

Winning Through Platforms: 24 Strategies for Succeeding in a Crowded Market provides leaders with a robust "around the corner" perspective, and pragmatic 'how to' advice of how to navigate the future for win-win impact, driving short-term and long-term revenue generation efficiency.

Book Yourself Solid for Chiropractors is a game changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices, and you'll learn exactly what you need to do to make your marketing efforts more effective. In any service business, it's essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you're never short on the patients you want. Co-authored by Michael Port (New York Times and Wall Street Journal bestselling author and mastermind behind the original Book Yourself Solid business techniques) and Christine Zapata (experienced chiropractor and coach), Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals. Understand your unique value proposition and brand, and learn how to talk about it Create a likeable social media presence and a website that brings people in the door Learn step-by-step strategies for networking, direct outreach, generating referrals, and more Discover how the principles of sales and pricing apply to building your chiropractic practice Book Yourself Solid for Chiropractors is a handbook for self-promotion that translates into results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.