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Sports Sponsorship and Branding
- Binding:
- Hardback
- Pages:
- 317
- Published:
- December 21, 2023
- Dimensions:
- 156x234x0 mm.
- Weight:
- 580 g.
Delivery:
2-3 weeks
Expected delivery: August 3, 2025
Description of Sports Sponsorship and Branding
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
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