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Brand Management

About Brand Management

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

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  • Language:
  • English
  • ISBN:
  • 9781398611580
  • Binding:
  • Paperback
  • Pages:
  • 336
  • Published:
  • May 2, 2024
  • Dimensions:
  • 170x0x240 mm.
  In stock
Delivery: 3-5 business days
Expected delivery: December 1, 2024

Description of Brand Management

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

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