Marketing

As a bonus, you will access a file to download and access ONE MILLION LEADS including emails and phone numbers. "From Zero to Growth: A Comprehensive Guide for Entrepreneurs" is a must-read for anyone looking to start and grow a successful business. This book is designed to provide entrepreneurs with the necessary tools, strategies, and insights to take their business from zero to growth. This book is essentially for first-time entrepreneurs or anyone looking for growing their business.This book is specifically targeted at entrepreneurs who are interested in growth marketing. Growth marketing is a data-driven approach to marketing that focuses on identifying and implementing the most effective strategies for driving growth. The book covers a wide range of growth marketing techniques, including content marketing, social media marketing, and search engine optimization.One of the unique features of this book is its practical approach. Each chapter is filled with real-world examples and case studies, making it easy for entrepreneurs to apply the concepts and strategies to their own businesses. The book also includes a number of practical tools and templates, such as business plans, financial projections, and marketing calendars, which can be used to streamline the process of starting and growing a business.Overall, "From Zero to Growth: A Comprehensive Guide for Entrepreneurs" is an invaluable resource for anyone looking to start, grow, or scale a business. With its practical approach, real-world examples, and comprehensive coverage of growth marketing, this book is sure to become a go-to resource for entrepreneurs in the years to come. We hope you enjoy reading this e-book!

In "Selling with Sensitivity," author Liza Altenburg presents a groundbreaking approach to sales in the deathcare industry. With over two decades of experience in service-focused sales, Altenburg brings forth a powerful message: sales can be compassionate, empathetic, and deeply meaningful.This insightful book takes readers on a journey of understanding the unique needs and emotions of individuals and families facing end-of-life arrangements. Through compelling anecdotes and practical guidance, Altenburg demonstrates how incorporating emotional intelligence, active listening, and genuine care can revolutionize the sales process in the deathcare industry."Selling with Sensitivity" challenges the conventional sales approach by emphasizing the importance of building authentic connections with clients. Altenburg explores how empathy, compassion, and an "as if it were my own family" mentality can not only drive sales success but also create a positive and lasting impact on the lives of those served.With a focus on personal and professional growth, this book equips sales professionals in the deathcare industry with the tools and strategies to navigate sensitive conversations, address grief and loss, and provide meaningful support. It also sheds light on the immense rewards of a career in this industry, where every interaction has the potential to make a profound difference in the lives of families.Whether you're a seasoned salesperson or new to the deathcare industry, "Selling with Sensitivity" offers invaluable insights and actionable advice to transform your approach to sales. Discover how empathy, connection, and authenticity can elevate your sales skills, deepen client relationships, and shape a future for deathcare that leaves the stigma behind.Embrace the power of compassion and empathy in deathcare sales and embark on a journey to create meaningful connections and bring comfort to families when they need it most.

"Mastering Value Selling: Unlocking Success in the Competitive Marketplace." This book is not just another sales manual; The book is narrated as the journey of a salesperson eager to embark on a transformative journey of value-selling training.

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in VietnamThe book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

Personal Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Develop Your Career. 1)HOW TO BRAND YOURSELF:7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building. YOU'LL LEARN:· How to identify yourself and why branding works.· Why your goals and priorities matter in your branding journey.· How to figure out who to target and how to do so.· Ways to start planning your online presence in emails and social media.· How to brand in person to build recognition in your community.· Ways to help you maintain your marketing network to ensure that your brand continues to grow and remains relevant for many.· How you can keep everything up to date.· And so much more! 2)HOW TO NETWORK:7 Easy Steps to Master Personal Networking, Small Talk, Business Networking Events & Networking Skills. YOU'LL LEARN:How to start identifying contacts that could be useful for your networking process.Choosing contacts to pursue.Learning to defeat your own personal shyness so you will be able to relate to others better and stop being defeated by your fear.How to master the right social skills that will help you thrive.How to help the other person to benefit them to build the relationship.Ways that you can begin to stand out in ways that are meaningful so your connections will remember and respect you.Ways that you can develop your relationships naturally and effectively to better communicate.Methods of maintaining generosity and gratitude to ensure that you can connect better.And so much more! 3)HOW TO DEVELOP YOUR CAREER:7 Easy Steps to Master Getting Promoted, Salary Negotiation, Career Development & Acceleration. YOU'LL LEARN:How to prepare your goals so they will help you to keep moving forward no matter what you are doing and no matter how hard it might seem.How you can begin identifying your strengths and weaknesses and supporting yourself to allow for better progress.How you can make a game plan to keep yourself moving forward.The importance of networking and why you need a solid network to thrive.The reasons that we pass up opportunities that would otherwise greatly benefit us and how to get around this problem.How you can hold yourself accountable to ensure that you can succeed and why you need to work hard to have that accountability in the first place.How you can strive for excellence instead of perfection and why it matters.And so much more!

Marketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy. 1)MARKETING ANALYTICS:7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. YOU'LL LEARN:How to determine stakeholdersWays to navigate data integrationThe importance of key performance indicatorsWays of implementing analyticsThe importance of data governanceThe purpose of conducting financial analysisThe role of ITHow to measure successWhat to look for with VendorsAnd much more! 2)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 3)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more!

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

In Death of a Broker, Zak Romanoff details how he successfully turned his food brokerage business on its head, becoming a disruptor in the marketing and sales side of the billion-dollar food distribution industry.

Artificial Intelligence (AI) and the Modern Marketer is your handy guide on the journey to understand and harness the full potential of AI in the world of marketing. Discover how AI is changing video, voiceover, commercials, and marketing, enabling marketers to create compelling experiences that resonate with their target audiences. Explore the evolving landscape of privacy laws and their impact on marketing spend, ensuring compliance and building consumer trust. Inside, you'll find sample AI language prompts that can help supercharge your marketing efforts. These prompts provide practical inspiration and actionable guidance to enhance your marketing campaigns. Artificial Intelligence (AI) and the Modern Marketer offers practical strategies, real-world examples, and actionable insights to empower you in leveraging AI. Whether you're a seasoned marketer or a curious novice, AI and the Modern Marketer is your roadmap to staying ahead in the ever-changing digital marketing landscape. Unlock the power of AI and shape the future of marketing. Are you ready?

How to Make a Virtual Event Your Most Profitable Event Ever

Rigoureusement à jour de la réglementation et strictement conforme au programme du BTS Professions immobilières, ce manuel complet est illustré de cas d'étude et contient des tests corrigés qui garantiront l'assimilation des connaissances et faciliteront les révisions.La partie juridique du programme représentant 1/3 de la note à l'examen, cette quatrième édition n'omet pas la loi Hoguet et bénéficie notamment d'un approfondissement portant sur les contrats immobiliers. La gestion locative et la gestion de copropriété ont été par ailleurs particulièrement développées. L'ensemble est consolidé par la réglementation de la Loi ELAN.PublicsÉlèves préparant le BTS "Professions immobilières"Étudiants en licence et licence professionnelleProfessionnels en activité désireux de disposer d'un manuel de référence pour se perfectionner ainsi que pour mettre à jour et asseoir leurs connaissances

Brand Management - 3 Manuscripts in 1 Book, Including: Business Branding, Marketing Strategy and Business Development. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 2)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.Account-Based Marketing (ABM), pioneered by Lyndon, is quickly emerging as the number one growth strategy for firms selling high-value solutions to large and complex clients. Packed with real-life stories and insights, this book reveals how-to approaches for: Enabling clients to make purchase decisions by meeting them on their terms and overcoming buyer caution.Removing friction from the buying processes through the alignment of selling and marketing efforts.Navigating the dynamics of buying teams, fostering genuine connections, and cultivating trust-based relationships.The ABM Effect provides a radical rethink of the role of selling and marketing when it comes to strategic clients, creating a win-win scenario for both the firm and its clients."Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation and relationships with key accounts. This approach works. This book provides valuable insight for anyone in sales or marketing leadership looking to outperform their competition." Nina Gmachl-Eshuis, Vice President, Salesforce

This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the Metaverse across business sectors through the use of case studies.

This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the Metaverse across business sectors through the use of case studies.

This book examines how the sport industry is adapting to the needs of the digital-first global economy.

This handbook brings together a variety of expert scholars with industry specialists to offer the most authoritative overview of Green Finance to date, presenting the state of the art. It focuses on Green Finance in a comprehensive way, discussing its characteristics, underlying principles and mechanisms.