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Integrated Advertising, Promotion, and Marketing

By Anubhav (Jaipuria Institute of Management Lucknow Mishra
Integrated Advertising, Promotion, and Marketing by Anubhav (Jaipuria Institute of Management Lucknow Mishra
About Integrated Advertising, Promotion, and Marketing

This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

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  • Language:
  • English
  • ISBN:
  • 9781032603100
  • Binding:
  • Paperback
  • Pages:
  • 366
  • Published:
  • November 16, 2023
  • Dimensions:
  • 235x155x25 mm.
  • Weight:
  • 586 g.
Delivery: 1-2 weeks
Expected delivery: August 1, 2025

About Anubhav (Jaipuria Institute of Management Lucknow Mishra

View all books by Anubhav (Jaipuria Institute of Management Lucknow Mishra

Description of Integrated Advertising, Promotion, and Marketing

This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

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