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Strategic Marketing Planning
- Binding:
- Paperback
- Pages:
- 458
- Published:
- October 31, 2023
- Edition:
- 2
- Dimensions:
- 174x243x27 mm.
- Weight:
- 830 g.
In stock
Delivery:
3-5 business days
Expected delivery: July 25, 2025
About Karel Jan (Hanze University of Applied Sciences Alsem
View all books by Karel Jan (Hanze University of Applied Sciences AlsemDescription of Strategic Marketing Planning
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
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