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The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. This title examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices.
The emergence of internet technologies have provided organisations and customers with access to vast amounts of data, information, and services which have revolutionized the process of exchanging products and services online. This provides insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business.
Provides a compelling and relevant collection of innovative mobile marketing practices. It provides more than 25 insightful articles by international experts, and is a critical resource for advertisers, researchers, and academics.
Provides researchers and practitioners with information on advances and developments in emerging e-business models and technologies.
Addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the digital economy. It also provides an excellent repository for academics, researchers, and industry practitioners for their research ideas, theories, and practical experiences.
Telecommunications planning and management is important in the digital economy as significant implications for corporate strategies are developed. This book presents a collection of articles on telecommunications policy, industry, management, technology development, design, and business applications.
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