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Handbook of Research on Mobile Marketing Management

About Handbook of Research on Mobile Marketing Management

Provides a compelling and relevant collection of innovative mobile marketing practices. It provides more than 25 insightful articles by international experts, and is a critical resource for advertisers, researchers, and academics.

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  • Language:
  • English
  • ISBN:
  • 9781605660745
  • Binding:
  • Hardback
  • Pages:
  • 584
  • Published:
  • November 29, 2009
  • Dimensions:
  • 280x216x31 mm.
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of Handbook of Research on Mobile Marketing Management

Provides a compelling and relevant collection of innovative mobile marketing practices. It provides more than 25 insightful articles by international experts, and is a critical resource for advertisers, researchers, and academics.

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