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Handbook of Research on Mobile Marketing Management
part of the Advances in E-Business Research series
- Binding:
- Hardback
- Pages:
- 584
- Published:
- November 30, 2009
- Dimensions:
- 280x216x31 mm.
Delivery:
2-3 weeks
Expected delivery: May 26, 2024
Description of Handbook of Research on Mobile Marketing Management
Provides a compelling and relevant collection of innovative mobile marketing practices. It provides more than 25 insightful articles by international experts, and is a critical resource for advertisers, researchers, and academics.
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