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Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management.
Training in research methods is increasingly important for students of tourism, so this book covers everything a student needs to know. Full of practical advice, it uses real-world examples and focus boxes to help train the next generation of researchers, covering questionnaire design, sample selection, analytical tools and more.
This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and techniques in the leisure and tourism industry and is fully illustrated with case-studies.
A new edition of a proven textbook, this title covers the measurement of variables, questionnaire design, evaluation methods, writing proposals, cross-cultural research, and the use of new technologies. With pedagogical features throughout, it introduces students to the vital skills they will need to succeed.
A multi-disciplinary approach to policy-making and planning in the leisure, sport and tourism sectors, this book provides an introduction for students. It examines theoretical issues underpinning public sector policy making, debates around the role of the state versus market, and models of organisational decision-making.
This established textbook provides practical suggestions and guidelines for establishing a food-related tourism destination. It discusses the environment, the food tourist, supply issues, marketing and best practice strategies and includes global case studies and pedagogical features for students of tourism and leisure subjects.
This second edition covers IT applications in all sectors of the industry. Organised around the stages of the visitor journey, it covers how tourists are using technologies to support decision making.
Transport is an inherent part of tourism, and this book provides the information to gain a comprehensive understanding of transportation markets. Air, ground and marine transportation are covered, including definitions, historical development and institutional frameworks. Case studies, learning objectives and study questions are also provided.
Focussing on fundamental ecotourism concepts, this broad-based textbook provides a basis for studies into environment-based tourism. It covers key topics such as the management, economics and potential environmental impacts both positive and negative of this popular and growing sector.
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