Books in the ConsumAsian Series series

Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

A study of the development of the Asian department store, this book examines various aspects of retailing, business organization, networking and consumerism in the expanding economies of Asia.

Describes and analyses the complex new attitudes to manga since the 1980s. Provocative and timely, the book shows how manga's status in Japanese society is intimately linked to changes in the balance of power between artists and editors.

This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been involved in the production of media forms.

Examines the cultural significance of consumption and consumerism in the People's Republic of China. This book suggests that it is not simply a symptom of economic reform within China, neither a product of the emergence and transformation of contemporary Chinese capitalism. It offers a fresh perspective on Chinese consumption.

Examining images of women in Japanese consumerism, this book explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends.

By documenting, analysing and interpreting the transformations in the local diets of Asian peoples within the last hundred years, this volume tries to pinpoint the consequences of the tension between homogenisation and cultural heterogenisation.

Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

This collection of thirteen essays examines cultural, political, economic, technological and institutional aspects of popular music across Asia, from India to Japan.

This work focuses on a series of interactions and exchanges - whether philosophical, political, aesthetic or commercial - between Australia and the cultures of the Asia-Pacific region. Emphasis is placed on the discursive means by which Asia is represented in Australian cultural practices.

This collection of thirteen essays examines cultural, political, economic, technological and institutional aspects of popular music across Asia, from India to Japan.