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Japanese Consumer Behaviour
- From Worker Bees to Wary Shoppers
part of the ConsumAsian Series series
- Binding:
- Paperback
- Pages:
- 278
- Published:
- April 6, 2000
- Dimensions:
- 156x234x15 mm.
- Weight:
- 540 g.
Delivery:
1-2 weeks
Expected delivery: July 21, 2024
Description of Japanese Consumer Behaviour
Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations
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