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Covers the key areas of communication, from knowing your audience to understanding body language, and from building networks of contacts to using stories. This title features examples and lessons from benchmark businesses, including American Express and The Body Shop and ideas from the smartest thinkers.
Presents a fast track route to mastering effective leadership styles. This title covers the key areas of leadership styles, from developing a style to suit the situation and organizational type to cross-cultural issues and interest in 'servant leadership'.
Covers the key areas of investment, appraisal, analysis, implementation and evaluation and relates the total approach to long term business and organization viability. This title features examples and lessons from some of the world's most successful businesses, including P&O Cross Channel Ferries, Patagonia Inc, Sanyo and Semco.
Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts.
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.
The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including on-the-job learning, formal management education, coaching and mentoring.
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring.
Effective training and development is essential if you are to get the best from your people and extend the knowledge shelf-life of your company. This work explores the vast array of options available to the HR function including on-the-job learning, formal education and coaching and mentoring.
Covers the key areas of operations and technology, from operating systems and managing resources to quality and environmental awareness. This book contains examples and lessons from some of the world's most successful businesses. It also includes a glossary of key concepts and a comprehensive resources guide.
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