Books in the Media Management and Economics Series series

This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.

Tackles the delivery of audio and video content via the Web, or webcasting. This work provides a theoretical framework by which to analyze business models of media, and it also examines the business practices of leading webcasters in the world's developed broadband markets.

This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.

This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.