Books in the Research Essentials Collection series

The application of artificial intelligence assists medical professionals to analyse and comprehend a broad range of medical data, thus eliminating the potential for human error. This title introduces effective parameters for improving the performance and application of machine learning and pattern recognition techniques to facilitate medical processes.

Explores the concept of the organisational structure through the lens of the viable systems approach. Focusing particularly on human interaction and collaboration within a business setting, this research-based publication is designed for use by business managers, social theorists, upper-level students, and researchers.

Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and manageing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios. This title provides an in-depth analysis of attrition modelling relevant to business planning and management.

As the Middle East continues to grow as a force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. This title offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior brings together the best practices for entry and expansion of global brands into Islamic countries.

Presents the latest scholarly material on the use of data analytics to study wireless networks and examines how these techniques can increase reliability and profitability, as well as network performance and connectivity. This publication features extensive coverage on relevant topics, such as accessibility, traffic data, and customer satisfaction.