Books in the Routledge Communication Series series

Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

This title combines concise decisions of the primary areas of communication law with the foundational case decisions in those domains. It offers both the key rulings that define each area of law and a detailed summary of the legal concepts, doctrines, and policies vital to understanding the rulings within their legal context.

Focusing on virtual reality (VR), the authors of this book have gathered a team of engineers, social scientists and cultural theorists to give their views of this area of human communication in this medium. Issues such as how virtual reality influences perception of reality are discussed.

This volume seeks to examine complex interactions among what we believe to be true, what the world is, and/or what others think it is. The volume aims to reconnect the partially isolated environments of social psychology and communication.

This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

This text presents the theory of intrapersonal communication. This theory emphasizes social interaction, the developmental nature of mind, and the role of speech in creating a self, a culture and a mind which then interact in human intrapersonal communication.

This work explores scientific uncertainty and media coverage of science in such major public issues as AIDS, biotechnology, dioxin, global warming, and nature vs nurture. It examines the interrelations of the media in constructing and explaining uncertainty.

This work presents the findings of the largest British study of violence on TV ever undertaken. The study was carried out at the same time as similar research was being conducted in the United States. The research groups kept in contact, and one chapter compares findings from Britain and the USA.

Taking a distinctive behind-the-scenes look at how children's television is created, programmed, and sold, this book presents an analysis of the children's television community - the organizations, major players, and approaches to programming. It also gives an overview of the history and the future of children's programming.

Research on media and the law has generally been atheoretical and contradictory. This volume explains why pretrial publicity is unlikely to affect the outcome of most jury trials, despite many experimental studies claiming to show the influence of publicity.

This volume and its companion case studies book deal with some of the people, groups and classes who are living a disenfranchised existence in the USA. Whether by birth or unfortunate circumstances, they are denied full privileges. These issues are examined through a theoretical framework.

This volume provides case studies of some of the people, groups and classes who are living a disenfranchised existence in the USA. Whether by birth or unfortunate circumstances, they are denied full privileges.

Focuses on the role and significance of science in modernity and public understanding of science. The author treats creationism as a case study of the argumentative engagement between science and non-science and as central to the commonsense lifeworld as it is to the lives of its intellectuals.

This title looks at the influence of case reports on the perception of issues.

Covers the breadth of sports and media scholarship, one of the topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this book is for scholars, researchers, and students in the areas of media entertainment, popular culture, and more.

This volume focuses on conflict in different types of couple relationships, and goes on to describe underlying principles and programmes for dealing with interpersonal conflicts. The contributors discuss patterns of argument, and meditation as a form of intervention for resolution.

An analysis of the 1996 National Issues Convention, from logistics of execution to the role of news media. Examines the significance the event has in the context of civic discourse & public debate. For scholars & researchers in poli comm & poli sci.

This volume presents the findings of a cross-national European research project on children and their use of new media and technologies. It is intended for scholars in media studies, children and media, and developmental psychology.

The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?

Provides information on the work in the field of social cognition. This book looks at the study of communication from a social cognitive perspective. Organized in various sections, it addresses the future of social cognition, including the most fitting directions in which to take scholarship, emerging theories in the field, and various methods.

Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. It details the forces that shape and challenge journalism and journalistic culture, and explains why journalists and their organizations respond to troubles, challenges and uncertainties in the way they do.

A review of theory and research on communication skills and skill enhancement. It features five units on: general theoretical and methodological issues; fundamental interaction skills; function-focused skills; skills used in personal relationships; and skills used in public and professional life.

Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. The editors have put together this volume to demonstrate why the prescriptions employed to salvage the journalism industry to date haven't worked, and to explain how constraints and pressures have influenced the field's responses to challenges in an uncertain, changing environment. If journalism is to adjust and thrive, the following questions need answers: Why do journalists and news organizations respond to uncertainties in the ways they do? What forces and structures constrain these responses? What social and cultural contexts should we take into account when we judge whether or not journalism successfully responds and adapts? The book tackles these questions from varying perspectives and levels of analysis, through chapters by scholars of news sociology and media management. Changing the News details the forces that shape and challenge journalism and journalistic culture, and explains why journalists and their organizations respond to troubles, challenges and uncertainties in the way they do.

Elevates global entertainment to an area of worthy media study that was previously reserved for global news and takes a worldwide approach, encompassing Nigeria, Egypt, Brazil, and India - in addition to the more high-profile, heavily researched areas of Europe and East Asia.

"Internet Newspapers: The Making of a Mainstream Medium" examines newspapers on the Internet, and addresses the emergence of online newspapers and the delivery of news through this outlet.

Based on a study examining the meaning of the term 'media literacy' in children, this volume concentrates on audiovisual narratives of television and film and their effects. It closely examines children's concepts of real and unreal and how they learn to make distinctions between the two.

Explores the use of communication to transform global, national and local structures of power that create and sustain oppressive conditions. This book focuses on discussing the key social challenges in the agriculture, education, gender, health, housing and poverty sectors.