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Media Competition and Coexistence
- The Theory of the Niche
part of the Routledge Communication Series series
- Binding:
- Hardback
- Pages:
- 158
- Published:
- August 31, 2002
- Dimensions:
- 152x229x12 mm.
- Weight:
- 386 g.
Delivery:
2-3 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025
Description of Media Competition and Coexistence
The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?
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