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Deceptive Advertising
- Behavioral Study of A Legal Concept
part of the Routledge Communication Series series
- Binding:
- Hardback
- Pages:
- 258
- Published:
- March 31, 1990
- Dimensions:
- 152x229x19 mm.
- Weight:
- 599 g.
Delivery:
2-3 weeks
Expected delivery: December 20, 2024
Extended return policy to January 30, 2025
Description of Deceptive Advertising
This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.
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