Books in the Routledge Contemporary Perspectives on Urban Growth, Innovation and Change series

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

This book provides a comparative analysis of shrinking cities in a broad range of postsocialist countries within the so-called Global East, a liminal space between North and South.

This book provides theoretical and empirical perspectives on the urban impact of mega-events globally. It takes mega-events as an instance to analyse urban transformations and their effects on citizenship.

This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region. It will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interesting in Central Europe.