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City Branding and Promotion
- The Strategic Approach
- Binding:
- Paperback
- Pages:
- 186
- Published:
- December 18, 2020
- Dimensions:
- 232x155x18 mm.
- Weight:
- 306 g.
In stock
Delivery:
3-5 business days
Expected delivery: July 11, 2024
Description of City Branding and Promotion
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
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