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Place Event Marketing in the Asia Pacific Region
- Branding and Promotion in Cities
- Binding:
- Hardback
- Pages:
- 182
- Published:
- August 20, 2021
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: July 20, 2024
Description of Place Event Marketing in the Asia Pacific Region
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.
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