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Born Global Standard Establishers
- Einfluss- Und Erfolgsfaktoren Fur Die Internationale Standardsetzung Und -Erhaltung
- Binding:
- Paperback
- Pages:
- 407
- Published:
- July 4, 2011
- Edition:
- 2011
- Dimensions:
- 210x148x22 mm.
- Weight:
- 513 g.
Delivery:
1-2 weeks
Expected delivery: November 29, 2024
Description of Born Global Standard Establishers
Simone Wurster untersucht die Erfolgsfaktoren für die Realisierung internationaler De-facto-Standards durch junge Firmen, den sog. "Born Globals". Sie entwickelt ein Grounded-Theory-basiertes Modell für die Standardsetzung und -erhaltung auf der Datenbasis von 22 Fallstudien aus vier Kontinenten.
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