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Brains Behind Great Ad Campaigns

- Creative Collaboration Between Copywriters and Art Directors

About Brains Behind Great Ad Campaigns

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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  • Language:
  • English
  • ISBN:
  • 9780742555518
  • Binding:
  • Paperback
  • Pages:
  • 224
  • Published:
  • July 15, 2009
  • Dimensions:
  • 150x228x18 mm.
  • Weight:
  • 364 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 4, 2024

Description of Brains Behind Great Ad Campaigns

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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